I am a psychologist with a passion for combining scientific knowledge with real-life challenges. After several years of research and teaching in academia, I took the plunge into the business world and joined the right° team. For me, the science-based approach of right° is a prime example of how scientific rigor and integrity can be combined with business value to achieve goals that benefit everyone. With my expertise in statistics and business psychology, I enable data-driven decisions in marketing and sales to contribute to business success and thus to preserving the living environment of future generations.